POPULAR DESIGN

AXC CONCEPT / WOMAN

Co-Founder and creative director of street apparel brand AXC Concept

Complete concept with mood boards setting the tone and vision for the brand. Responsible for art direction, design of apparel collection, labeling, graphic design and packaging.

Executions and Techniques

Line sheets for the full collection including color cards, and print designs with placement artwork. Graphic design for labelling system including executions of woven labels, neck prints, hangtags, reflex print, and packaging design.

Target Market

Europe

  • AXC CONCEPT
  • COLLEGE / VARSITY JACKET
Popular Design

Anders Skifva, who works under the name of Popular Design, has been established as a apparel consultant focusing on branding and print design for over two decades. Anders started his career as a buyer at H&M and in 1987 he founded the H&M Rocky Denim brand where he stayed on as the head designer of apparel. Since then Anders has worked for various client in fashion including ESPRIT, BOGNER, GANT, FIRE+ICE, H&M, MARC O´POLO, AXC CONCEPT, C.O.F. and POUR

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