POPULAR DESIGN

Åhléns

Design of mens casual apparel collection

Complete concept with mood boards setting the tone and vision for the brand. Responsible for design of apparel collection, and, graphic design .

Executions and Techniques

Line sheets for the full mens collection including color cards, trend, mood boards and print designs with placement artwork. Graphic design for shirt stripes and checks including executions of woven labels, neck prints, hangtags

Target Market

scandinavia

  • THOREAU / WATER CONCEPT
  • STRONG HOME
Popular Design

Anders Skifva, who works under the name of Popular Design, has been established as a apparel consultant focusing on branding and print design for over two decades. Anders started his career as a buyer at H&M and in 1987 he founded the H&M Rocky Denim brand where he stayed on as the head designer of apparel. Since then Anders has worked for various client in fashion including ESPRIT, BOGNER, GANT, FIRE+ICE, H&M, MARC O´POLO, AXC CONCEPT, C.O.F. and POUR

Contact Us

— Get in touch— Tel +46 (070) 842 14 07
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