POPULAR DESIGN

AXC LABELING CONCEPT

Co-Founder and creative director of street apparel brand AXC Concept

Complete concept and responsible for all design of labeling and packaging.

Executions and Techniques

Line sheets for the full collection including color cards, and print designs with placement artwork. Graphic design for labelling system including executions of woven labels, neck prints, hangtags, and packaging design.

Target Market

Europe

  • BJÖRN BORG
  • DENIM DAY CONCEPT
Popular Design

Anders Skifva, who works under the name of Popular Design, has been established as a apparel consultant focusing on branding and print design for over two decades. Anders started his career as a buyer at H&M and in 1987 he founded the H&M Rocky Denim brand where he stayed on as the head designer of apparel. Since then Anders has worked for various client in fashion including ESPRIT, BOGNER, GANT, FIRE+ICE, H&M, MARC O´POLO, AXC CONCEPT, C.O.F. and POUR

Contact Us

— Get in touch— Tel +46 (070) 842 14 07
© 2026 POPULAR DESIGN. All rights reserved