POPULAR DESIGN

DENIM DAY CONCEPT

Creative director and designer of Jeanswear apparel brand DENIM DAY Concept

a jeanswear concept, direction and vision for the brand. Responsible for the design of apparel collection and graphic design.

Executions and Techniques

Line sheets for the full collection including color cards, and print designs with placement artwork. Graphic design for labelling system including executions of woven labels, neck prints, hangtags, and vintage treated artworks.

Target Market

Europe

  • AXC LABELING CONCEPT
  • HEAD
Popular Design

Anders Skifva, who works under the name of Popular Design, has been established as a apparel consultant focusing on branding and print design for over two decades. Anders started his career as a buyer at H&M and in 1987 he founded the H&M Rocky Denim brand where he stayed on as the head designer of apparel. Since then Anders has worked for various client in fashion including ESPRIT, BOGNER, GANT, FIRE+ICE, H&M, MARC O´POLO, AXC CONCEPT, C.O.F. and POUR

Contact Us

— Get in touch— Tel +46 (070) 842 14 07
© 2026 POPULAR DESIGN. All rights reserved