POPULAR DESIGN

H&M SELECTED ARCHIVES

Co-Founder and head designer of youth apparel brand ROCKY Concept / H&M

Complete concept with mood boards setting the tone and vision for the brand. Responsible for the design of apparel collection and graphic design.

Executions and Techniques

Line sheets for the full collection including color cards, and print designs with placement artwork.Graphic design for jersey groups, jackets, knitwear, trousers and accessories. including executions of woven labels, neck prints, labels and patches artworks, terry badges and felt applications, and embroidery techniques. Photographer: Mikael Jansson

Target Market

European market

  • JEANSWEAR ARMANI JEANS
  • DISCIPLINE CONCEPT
Popular Design

Anders Skifva, who works under the name of Popular Design, has been established as a apparel consultant focusing on branding and print design for over two decades. Anders started his career as a buyer at H&M and in 1987 he founded the H&M Rocky Denim brand where he stayed on as the head designer of apparel. Since then Anders has worked for various client in fashion including ESPRIT, BOGNER, GANT, FIRE+ICE, H&M, MARC O´POLO, AXC CONCEPT, C.O.F. and POUR

Contact Us

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